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You honestly have to wonder what Sumner Redstone, the chairman of both Viacom (NYSE: VIA) and CBS (NYSE: CBS), thinks about Midway Games (NYSE: MWY). The guy has a huge investment in the struggling software publisher. He owns something like 87% of the company's shares. He controls Midway. I mean, does he look at the performance of this business? Does it make him angry? Confused?

Anyway, Midway reported earnings for the second quarter earlier in the week, and as usual, they weren't the stuff of Wall Street dreams (see more earnings news), Revenues declined 26% to $23.4 million. The publisher lost $0.29 per diluted share on an adjusted basis. Last year at this time the loss was $0.12 per diluted share on an adjusted basis. That's horrible. For Q3, management expects an adjusted loss of $0.27 per diluted share. Midway is excited about its upcoming Mortal Kombat vs. DC Universe title, to be released in time for the holidays. I'm not excited. Will the game be enough to propel the stock, which closed on Wednesday at a bargain price of $2.66, higher? I use the phrase "bargain price" sarcastically, of course.

I've often wondered about the Midway dilemma. What can this company possibly do to improve itself? Should Redstone order management to look for better synergies between it and the Viacom/CBS content library and/or platforms? Midway has worked with MTV before on promoting a few titles. It's too bad that Midway doesn't have access to some of the popular characters of the Nickelodeon channel. THQ (NASDAQ: THQI) currently has that license. I'd have to believe that good ole SpongeBob SquarePants would have helped things out.

World Wrestling Entertainment (NYSE: WWE) entered a match it apparently was unprepared to win this time around. I'm talking about a match for the most coveted prize on Wall Street: The Earnings Championship Belt.

During the second quarter, WWE had to lie down for the count. The top line saw a depressing decrease of nearly 6%, coming in at $129.7 million. The bottom line saw no growth whatsoever, as WWE earned $0.10 per diluted share, the same amount that was earned in the year-ago period. According to Briefing.com, this represents a miss of two pennies. One thing that must be noted is that the big Wrestlemania event took place during the second quarter last year and the first quarter this year.

Of course, one of the most fascinating elements of WWE's stock is its incredible yield. Right now, the company is trading at a yield greater than 9%. Considering WWE's massive brand power in sports entertainment, and the fact that wrestling should always be with us, that sounds like a great deal, correct? It could be over the long term.

However, a look at the cash-flow statement does not offer a lot of encouragement, to be honest. Operational cash flow declined massively, dropping 94% during the six-month period. And for both the quarterly period and the half-year period, there was negative free cash flow by management's own calculation. So, as can be seen, servicing a dividend with no free cash flow is like Rey Mysterio trying to body slam Andre the Giant.

News Corp. (NYSE: NWS), a competitor of media entities such as Disney (NYSE: DIS), Time Warner (NYSE: TWX), Viacom (NYSE: VIA) CBS (NYSE: CBS), and General Electric's (NYSE: GE) NBC Universal, reported its Q4 and full-year numbers on Tuesday. Unfortunately, the stock received an after-hours yawn from investors. The share price didn't move much at all, about a nickel (the stock was up almost 5% on the day, however). The stats seemed pretty good in an overall sense, but they weren't overly compelling either, and I'm not sure I'd want to enter a position in News Corp. at the moment due to questions about the softening advertising market for television stations. But let's look at the data.

For the quarter, revenues increased over 16% and earnings per diluted share jumped over 50% to $0.43. There were, however, some asset gains thrown into that number. News Corp. likes to focus on operating income, and that metric grew 21% in Q4. Every operating segment, except for television, saw an increase in its profits. For the full year, revenues increased 15% and earnings per diluted share soared almost 68% to $1.81. Again, operating income gives a better account of performance due to the asset transactions affecting the bottom line, and here we see the growth is closer to 21%. For the full year, every operating segment saw growth.

News Corp.'s studio and cable divisions are doing well, and like I said, in a general sense, this was a good report. Plus, Fox Interactive Media saw its top line expand by well over 50%, driven by MySpace. But Rupert Murdoch has expressed some caution in terms of growth going forward. According to this article, he sees growth ahead, but it won't be of the stellar variety. And I'll add that operational cash flow for the year was down over 4%. I'd rather see that metric rise on a twelve-month basis. News Corp.'s shares seem cheap to me, but I don't feel compelled at this point to start a position. Given the current economic climate, I'd rather sit on the sidelines and wait for some more data.

Disclosure: I own Disney and GE; positions can change at any time.

Procter & Gamble (NYSE: PG) reported its Q4 and full-year results on Tuesday. The numbers looked very good to me (save for one, which I'll get to). P&G was up over 3% on Tuesday. Granted, the Dow saw one heck of a rally yesterday, but even so, P&G deserved a bid just due to its blue-chip corporate performance.

Revenues for the quarter increased 10%, and adjusted earnings per diluted share jumped over 19% to $0.80. For the year, revenues increased 9% and adjusted earnings per diluted share rose 15% to $3.50. As I stated in my earnings preview from the other day, Wall Street was looking for adjusted earnings to be around $0.78 per share. So P&G beat by two pennies.

Of course, the earnings beat is nice, but cash flow is even nicer. In fact, management likes to evaluate itself by comparing its free cash flow to net earnings. P&G would like the so-called "free cash flow productivity" metric to equal at least 90%. Well, shareholders need not worry, since productivity in these terms was 96% for the quarter and 106% for the fiscal year. Free cash flow for the year expanded by 21%, and it was more than enough to power P&G's great dividend.

Marvel Entertainment Inc. (NYSE: MVL) reported earnings for the second quarter on Tuesday, and as one might imagine, even though the numbers were solid, the stock sold off. Hey, this is Marvel we're talking about here. Its shares can be volatile little suckers. They're used as trading instruments by many. I'm even questioning if I should have trimmed my position before the report. As I write this at 2 pm, the stock is off by almost 9%. Let's see what the stats tell us.

The top line rose by 55% to $156.9 million. The bottom line increased by a whopping 73% to $0.59 per diluted share. Talk about hulking up! According to Earnings.com, the call was for $0.45 per share. That's a $0.14 beat, and that freakin' rules.

As one might imagine, Iron Man, which was distributed by Viacom (NYSE: VIA), and The Incredible Hulk, placed in theaters by General Electric's (NYSE: GE) Universal, helped drive the results. The films gave Marvel some nice licensing revenues and foreign pre-sale monies. There were no contributions from the box-office side of things yet. Marvel will certainly see a good boost to its revenues if, down the line, the home-video release of the projects sell well (which I think they will). Judging from statements made in the conference call (transcribed at Seeking Alpha), we'll see most of the ancillary benefit from the movies next year. I was disappointed to see that publishing was weak (there were some tough comps there), but I'll tell you what was pretty strong: cash flow. Net cash from operations for the last six months more than doubled to over $68 million. And I love cash.

LeapFrog Enterprises (NYSE: LF) reported a decent quarter, but I won't be buying the stock. I just think there are better ideas out there in this sector. First, let's play around with the numbers.

For Q2, LeapFrog saw its top line increase by 22% to a little over $68 million. The net loss was 32 cents per share versus a net loss of 44 cents a year earlier. According to Earnings.com, analysts were expecting the loss to be about 44 cents per share. There was, however, a little help from a tax benefit in the quarter; last year, the company recorded a tax expense. LeapFrog not only scored on the bottom line, but it also expanded its gross margin. So, the quarter seemed all right. But, I then look at the cash flow statement and see that LeapFrog has been using cash for operations the last six months. In the similar time period a year ago, LeapFrog reported positive operational cash flow.

LeapFrog's stock was up over 5% in after-hours trading on Monday after the earnings release. The stock has been strong in a bad market according to the AOL Finance snapshot, and the pop in the after-hours session placed it close to a 52-week high. Again, though, I think there are better ideas out there. Hasbro (NYSE: HAS) is a toy company I'd much rather align my portfolio with. I could even look at Mattel (NYSE: MAT) and JAKKS Pacific (NASDAQ: JAKK).

I know that the stock may be signaling better times ahead, and toy companies certainly make their profits in the latter part of the year, but I still am cautious on this business. When I wrote about the company's fiscal year, I also noted bad cash-flow characteristics, as well losses on the bottom line. So, in the end, I just don't want my portfolio to play around with this low-priced equity.

Disclosure: I don't own any company mentioned; positions can change at any time.

The company that brings you Ivory Soap, Procter & Gamble (NYSE: PG), is set to divulge its Q4 numbers on Tuesday. So, what should shareholders expect from this consumer-products behemoth?

Well, I don't think it's going to be much of a surprise. Data at Earnings.com suggest that analysts believe P&G will do $0.78 per share in terms of the bottom line. Management actually expects around that number, as well. A recent piece I wrote about P&G reiterating its guidance shows that between $0.76 and $.78 per share is the range being looked at. So, I think we'll see the top end of the range reported tomorrow. P&G has a solid recent history of slightly beating expectations. Perhaps there will be a beat, but it most likely won't be by more than a penny.

This will represent pretty decent performance in a market wracked by horrible inflationary pressures. Going back to Earnings.com, the previous year's bottom-line number was $0.67 per share, so P&G will be looking at good double-digit growth. The top line, by the way, should expand at least 8%. Volume data will also be important to look at so investors can get a handle on how successfully the company is cultivating price increases. P&G has a significant advantage over competitors since its line of products is so well-known and trusted. I mean, when it comes to things like Ivory Soap, many consumers will refuse to alter their brand loyalties even if they have to pay more at the pump. Yes, sales of generic products obviously do have a challenging impact, but as I found with Kraft's (NYSE: KFT) recent earnings report, brand equity is a selective advantage in the Darwinian landscape of supermarket shelves. It's also useful for protecting margins.

Time Warner's (NYSE: TWX) The Dark Knight is in the fight of its life. According to Boxofficemojo, it has a slim lead over General Electric's (NYSE: GE) The Mummy: Tomb of the Dragon Emperor at the domestic box office. The Batman flick is estimated to have taken in roughly $43.8 million, while the Mummy movie has about $42.5 million to its credit right. That's just too close to call. There is one thing for certain, however. Knight will approach $500 million in total box-office grosses since its cume currently stands at a little under $400 million. Awesome, indeed, although I think the movie will start to exhaust itself before it can gets to $500 million. We'll see if I'm correct on that count.

Moving on, we see that Sony's (NYSE: SNE) Step Brothers, GE's Mamma Mia!, and Time Warner's Journey to the Center of the Earth came in third, fourth, and fifth, respectively, over the weekend. Disney (NYSE: DIS), unfortunately, suffered an utter embarrassment with its new film project Swing Vote, starring Kevin Costner. The movie came in sixth place and only managed about $6 million. I've got to say that I don't blame Disney on this one. Concept and timing seemed solid to me, and it had a decent enough advertising campaign. However, I didn't like the performance of Disney's studio operations in the latest quarter, so it is too bad that this film couldn't have swung one out of the park.

Time Warner is really doing great with Knight, but I'm sure it's frustrating for shareholders to know that one hit film won't necessarily rally the stock for this big media conglomerate. It should drive studio and licensing profits down the line, however, so investors will at least notice that. I must admit that I thought the Mummy sequel was going to bomb over the weekend. Didn't seem as exciting as the first two. But GE's Universal division scored and seems to be having a decent summer at the multiplex, releasing hits such as Wanted, Hellboy II: The Golden Army, and the aforementioned Mamma Mia! Will Mummy will see a big drop next weekend? I fear it might. For now, it remains Batman's nemesis.

Disclosure: I own Disney and GE; positions can change at any time.

Famous maker of photographic equipment and supplies Eastman Kodak (NYSE: EK) reported earnings for the second quarter earlier this week, and they have not changed my opinion whatsoever on the stock. The shares are to be avoided at all cost.

Yeah, I've got to admit, I've been bearish on Eastman Kodak for a long time. It isn't difficult to hold such an opinion, of course. The company reported net income on a GAAP basis of $0.66 per share from continuing operations as opposed to a loss of $0.53 per share from continuing operations in the year-ago period. However, the results for the quarter include a gain of $0.88 per share from an IRS refund, offset by $0.09 per share in other items of net expense (this yields a net benefit of $0.79 per share). Considering that last year's Q2 was affected by a net of $0.92 per share due to restructuring charges (which were offset by gains on asset sales), it can be seen that the adjusted scenario isn't impressive in the least.

I just can't get past the utterly horrible story behind this company and its long-term performance. Simply put, Eastman Kodak just didn't adjust properly to the transition from film photography to digital photography as it was happening. It's trying to make amends, but it hasn't been easy. In fact, colleague Elizabeth Harrow recently wrote an informative article on the awful history of the company and how its stock has been one of the worst performers of the last decade. She discusses the impact of competition from businesses such as Sony (NYSE: SNE) and Canon (NYSE: CAJ), as well as the demand of one big stakeholder for management to expand its current buyback program.

Kellogg (NYSE: K), arch competitor of General Mills (NYSE: GIS), issued its Q2 missive to investors on Thursday, and from my viewpoint, things look pretty good at the famous breakfast icon(see more earnings news). Kellogg finds itself in a similar situation to Kraft (NYSE: KFT). The company has had to raise prices to keep up with input costs, and it's doing reasonably well in passing those increases along to the consumers who love its brands.

Net sales rose 11% to $3.3 billion. Earnings per diluted share were $0.82, which was one penny higher than analyst expectations, as cited in this Before the Bell piece. Considering that Kellogg was fighting inflation and significantly increasing its marketing spend to keep its product line humming, the 9% expansion in the bottom line can be looked upon in a positive light. Of course, the weak dollar did help the top line. Stripping out currency effects and acquisitions, the revenue growth was closer to 6%. Still, Kellogg is holding up as best it can, and although free cash flow for the six-month period was down 10%, there still were enough funds to service the dividend obligation.

Kellogg has reduced costs, raised its guidance, and initiated a new share-repurchase scheme worth $500 million that will begin sometime toward the latter part of the year. The cereal king thinks it will now do somewhere between $2.95 and $3.00 per share in terms of earnings. Those thinking of adding Kellogg to a long-term portfolio might benefit from waiting for a higher yield, maybe in the 3% area, considering how volatile the markets are.

Disclosure: I don't own any company mentioned; positions can change at any time.

CBS (NYSE: CBS) -- major competitor of Disney's (NYSE: DIS) ABC, News Corp.'s (NYSE: NWS) Fox and General Electric's (NYSE: GE) NBC -- issued a lackluster earnings report for Q2 on Thursday. The market sent the stock down 3% at the end of the trading day. The outlook and the continued softness in the economy seems to be giving Wall Street pause in terms of CBS' prospects. Also, the top-line growth was nothing to write home about.

Revenues increased a scant 1% to $3.4 billion. Adjusted earnings per share on a diluted basis, which exclude a benefit from an asset sale, were $0.53 versus $0.57 in the year-ago period. Here are a couple more bad stats. Operating income on an adjusted basis took a dive of 13%. Free cash flow was almost 19% worse this quarter compared to last year's Q2. Not very cool, huh? According to this AP article, CBS beat by a penny, but is that really so impressive given the full context of things? No.

Still, I don't think shareholders should revolt just yet. The free cash flow on the six-month timeframe went up 6%, and even with the decrease experienced in Q2, the cash flow was enough to cover the dividend, which is a major attractant of the stock. Income investors who like the media sector definitely have to keep CBS on their list of potential buys, considering the company's 6%+ yield.

CBS believes that the advertising slowdown will inhibit growth for the rest of the year. So don't expect any fireworks in upcoming quarters. I like that management will be getting rid of fifty radio stations and intends to use the proceeds to buy back stock. That's shareholder friendly, of course. What probably won't be shareholder friendly is the stock itself. I'm not sure it's going to do much of anything while the economy suffers through its current malaise. But you do get that dividend. If investors are patient, then they should see some capital appreciation down the line.

Disclosure: I own Disney and GE; positions can change at any time.

Visa (NYSE: V) is a favorite stock of mine. I really wish I'd owned it. I should have picked up shares on the last downturn ahead of its Q3 numbers, because the report that was issued on Wednesday was more gold than plastic, let me tell you.

Revenues increased 18% to $1.6 billion. That in and of itself is great growth, but there are other metrics surrounding the revenue story that stand out as well. Total payment transactions jumped 15%. Payments volume increased 19%. Total processed transactions soared 13%. And there was a 14% expansion in the number of Visa cards that are out there. And now, for the bottom line. Earnings per share came in at $0.59, which was $0.11 ahead of analyst expectations, according to Briefing.com. Debit cards and international exposure were drivers in Q3.

Like competitor MasterCard (NYSE: MA), Visa is a great investment idea because it isn't based on financial risk so much as it is based on transaction quantities. As the holidays approach, and as the economy softens, consumers may choose to use their Visa cards on trips to Wal-Mart (NYSE: WMT) and Target (NYSE: TGT). In addition, consumers use cards simply for the sake of convenience. Whether used for financing or as a substitute for fiddling with cash at the point of sale, credit/debit cards should see increased usage over time. Visa's Q3, to me, shows that it is marketing its service properly, expanding upon its brand value, and benefiting from the economic malaise.

Well, you can't win 'em all. I certainly found that out with Viacom's (NYSE: VIA) latest quarterly results. The media company delivered the complete opposite of my expectations. Let's go through the numbers.

Revenues for the second quarter increased 21% to almost $3.9 billion. Net income from continuing operations expanded 19% to 64 cents per share. That beat the estimate I was using by three pennies (other sources listed a lower estimate for earnings). No matter how you slice it, Viacom showed Wall Street how it's done.

Now, let me admit how wrong I was. I thought media networks would shine during the quarter and that the film division might not do as well. Operating income at media networks increased 4%, while Paramount and its colleagues increased their segment's profit by almost 300%! You can thank the new Indiana Jones movie, as well as Marvel's (NYSE: MVL) Iron Man and DreamWorks Animation's (NYSE: DWA) Kung Fu Panda, for bringing the crowds into the multiplex and the money into Viacom's coffers.

Kraft (NYSE: KFT) had one heck of a second quarter. It was a lot better than I thought it would be. As Melly Alazraki reported in her Before the bell post on Monday, Kraft managed to demolish analyst expectations by delivering 58 cents per share to the bottom line, a number that no only represented a 16% growth but that was 8 cents better than what Wall Street analysts were looking for. Overall, net revenues soared over 21%, while organic-revenue growth came in at roughly 7%. Not bad at all.

Even with the hellish inflation of input costs dogging it, Kraft managed to engage a price-increasing strategy that not only defended the bottom line but helped it thrive. How could it do this? Brand power, my friends. Looks like investors underestimated that power, and the fact that people are willing to pay more for the things they love.

Of course, it might be understandable that investors would not be willing to credit Kraft and its portfolio with such earnings-beating potential considering that there's so much competition out there from generic brands and that fuel costs are eating into supermarket budgets. Yet, the numbers support Kraft's current strategies. Volume wasn't too negatively affected in my opinion, and the margins turned out to be just fine -- something investors love to see when inflation is out front every single day in the headlines.

Viacom (NYSE: VIA) is due to report Q2 earnings on Tuesday, July 29, after the market closes. What will be in store for the media company and fierce competitor of Disney (NYSE: DIS), News Corp. (NYSE: NWS), Sony (NYSE: SNE), and Time Warner (NYSE: TWX)? According to data at Zacks.com, the company may report something in the vicinity of $0.61 per share, which would be good for 12% growth on the bottom line. Viacom has a reasonable chance of beating the estimate, based on past history.

There will be a few key elements that investors will be looking at. One product that has been a driving factor for Viacom's success is, believe it or not, a video game. Rock Band, which competes against Activision Blizzard's (NASDAQ: ATVID) Guitar Hero titles, has been a boon for the company, and the MTV segment specifically. The game, which is distributed by Electronic Arts (NASDAQ: ERTS), will have a sequel coming out this fall, and I hope management enlightens Wall Street about how it feels it will do against Activision Blizzard's new iteration of its own musical-gaming system and how it plans to promote it. Will there be any special synergies between MTV and the sequel? Watch for data on the number of song downloads that Rock Band is fueling.

When I took a look at Viacom's last earnings report, I found that the media-networks division was doing great business. Its operating income had jumped 15%. The media segment, which includes the valuable MTV Networks, should do well again in Q2, and I would expect something close to this kind of growth rate. However, I would be watching for signs from management that the economy may be affecting advertising. Going forward, this will be the challenge for MTV, Nickelodeon, etc. And speaking of Nickelodeon, are there any initiatives on the board to counteract the incredible growth that the Disney Channel has seen thanks to properties such as Hannah Montana? Investors should listen to the conference call for information about marketing plans and new shows, as well as merchandising schemes for the upcoming holiday season.