If you're not up on the ongoing face-off between Blu-ray and HD DVD, here's a quick synopsis on what is becoming the latest technology battle since that long ago technology struggle between VHS and Betamax:Blu-ray and HD DVD are two next-generation DVD formats fighting to win over consumers. Electronics giant Sony Corporation (NYSE: SNE) developed the Blu-ray format, and is using its Playstation 3 video game console to showcase it. Others supporting Blu-ray include Apple Inc (NASDAQ: AAPL) and Hewlett Packard Company (NYSE: HPQ). HD DVD was developed by the DVD Forum, and is being championed by Microsoft Corporation (NASDAQ: MSFT), Toshiba Corporation (OTC: TOSBF) and Intel Corporation (NASDAQ: INTC), among others. The main difference between the two is that the Blu-ray format can hold more data, while the HD DVD format is less expensive.
The latest is that Target Corporation (NYSE: TGT) has decided to sell only Blu-ray players in its stores, although the retailer was non-committal about its decision, saying "we are not proclaiming one format versus the other as the preferred consumer technology, and software will continue to be available to our guests in both the Blu-ray and HD DVD format." Target's decision follows a similar one by Blockbuster inc (NYSE: BBI) to offer only Blu-ray titles when it expands its HD offerings this fall.
The momentum currently appears to favor Blu-ray, which is also winning the content provider battle. Many Hollywood studios are either releasing solely in Blu-ray format or on both formats. Two of the summer's blockbusters -- Spider-Man 3 and Pirates of the Caribbean: At World's End -- will both be Blu-ray exclusives. Only General Electric's (NYSE: GE) Universal Studios is exclusively supporting HD DVD.
Although the HD DVD camp claims it's not worried, pointing to other retailers including Best Buy Inc (NYSE: BBY) and Circuit City Stores Inc (NYSE: CC) who carry their player, they should think again. This battle will be won by the content available on them, and not by the amount of shelf space given the players. Target and Blockbuster are pointing the way to Blu-ray, and that is clear indication that the choice may very well be Blu-ray.











Reader Comments (Page 1 of 1)
7-26-2007 @ 10:50PM
owen said...
if content is the disiding factore then why is hd dvd still around and if both hd formats have the same quality and hd dvd is cheaper it's an no brainer you don't go into a dealer and have a lotus elyse and a vauxhall vx220 and the vauxhall is cheaper by $10,000 and has a bigger engine and is a lotus elyse it's a no brainer or buying a car but oh wait you can take the car right know but the body and the the inside ain't done yet and you got to wait longer for the body cuz they need to put bd+ on it so no other manufacture can copy the style and sell fake versions of it what a load of ......
7-27-2007 @ 5:33AM
Jon T said...
Microsoft on it's current appalling form championing HD DVD makes it the loser in this war.
Since when did Microsoft win anything where customer choice was involved?
Sorry, this one is Blu-ray by a margin for me.
7-27-2007 @ 2:16PM
Dave P said...
I have recently been doing a lot of research into the HD-DVD versus Blu-Ray war and I have to say that this particular article misses the big picture. Content won't necessarily be the deciding factor because the movie industry will produce content in what ever format becomes the most popular regardless of who they are backing at this time. The big thing right now, I believe, is the price of the players. The average consumer still isn't willing to shell out $400+ on something that may become obsolete. However, if that price comes down to $200 or less I think a lot more people would be willing to buy it even if there's a chance it might not be supported a few years down the line. Which ever camp gets out a player on the cheap first, especially if they can get it before this holiday season, stands a good chance at winning. Now some of you may say that a cheap player like that won't decide the war because it likely wouldn't support 1080p and would be lacking in features. This is true, but you also have to consider that a lot of people are still buying smaller HDTV's that only support up to 720p because of price. The small portion technophiles that enjoy high quality video and audio regardless of price have probably already picked a side or are waiting for the high end players on the market now to drop in price. Regardless, their numbers are too few to be considered by businesses who are just trying to make as much money as possible.
7-28-2007 @ 1:02AM
MGL said...
As long as either is significantly more expensive than DVD, neither HD format will win. Knocking one another off is one thing, becoming the de facto video standard is entirely something else. Both formats look great on HD sets, but their problem is that standard DVDs look *good enough*.
7-29-2007 @ 3:24AM
zhullman said...
Hmmmm; At this point in time not many care IMO..........However, since someone is throwing the dice...............
HD DVD
The power of MS,BB,CC, Wal & Sams Club.
DONE!
Toshiba,,,,,,,go lick the wounds and continue on.
9-16-2007 @ 3:46AM
user said...
I just bought my HD-DVD from Bestbuy and after getting 7 free movies, the price of the player is almost free. Not sure you can say the same for Sony after getting 5 free movies. Worst care scenario is I get to enjoy my movies for 1/4 the price of a Blu-ray player. I believe the biggest deciding factor is who can come up with the least expensive laptop and/or home disc burner which is capable of recording Hi-def programs without being blocked by copyrighted HDCP.
10-09-2007 @ 3:15PM
Rick said...
to everyone that thinks hd dvd even has a chance, i believe theres about 200,000 or so hd dvd players sold and in consumer homes.... and about 5,000,000 blu ray players sold in consumer homes... all those statistics you see favoring hd dvd chose to exclude the ps3 from their totals. I worked at circuit city, and the ONLY blu ray player we ever sold was the ps3. 499$ to have a fully functional blu ray player that has built-in wireless internet to perform monthly firmware updates is a great deal. Afterall, it is the best rated and performing blu ray player on the market.